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Umakanth Siromani, Thasian T, Rita Isaac and Joy John Mammen
Voluntary blood donation is an act of selflessness, blood donors demonstrate altruistic behavior and a good attitude towards the well-being of society. The dream and the ultimate aim of the developing countries is to achieve total 100% voluntary blood donations to provide safe blood for a needy population. There are many factors that determine the efficient and effective functioning of a blood bank to meet recipient needs. In many developing countries the majority of blood donors are students and the younger generation. It is difficult to reach our targets involving the students and younger generation alone, but can reach our goal if we successfully target the general public at large. Using of effective and dedicated educational programs and communication strategies in driving awareness among the general public, it will indeed be possible for blood donor organizations/ blood banks to reach a goal of 100% voluntary blood donation in near future.